The Consumers' Choice Award™ is an initiative of Consumers' Choice Institute which has retained a leading independent research firm to conduct surveys in major Canadian and U.S. cities. It is unique in North America as the winners are determined by consumers and not by a panel of judges. It covers a broad range of categories of interest to both the public and business communities. Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence. The Consumers' Choice Award™ is a most prestigious tribute to businesses that serve their clients well. The program is encouraged by all levels of government and by business leaders.
The Consumers' Choice Award™ Fact Sheet
The Consumers' Choice Award ™ (CCA) was established in 1986 to identify and promote business excellence. The CCA program each year commissions a survey in which consumers are asked to identify their favorite businesses. Respondents are asked to consider criteria such as Value, Professionalism, and Service when making their choice.
Award recipients reflect a broad spectrum of business enterprises. They represent product and service providers to both the general public and the business community. While most award recipients are local businesses, many others are national and indeed, international in scope.
The CCA also acknowledges individuals who have made outstanding contributions to their community. Persons so celebrated at recent galas include Mr. Michael Coleman, Mayor of Columbus, Ohio, Ms. Shirley Franklin, Mayor of Atlanta, Georgia, and former President, Jimmy Carter.
In order to ensure accuracy and objectivity, the most respected names in market research are employed. Currently, in the U.S.A., the CCA commissions HarrisInteractive ®, a Harris Poll ® company to conduct its surveys.
HarrisInteractive ® utilizes a large pool of Harris Poll On-line (HPOL) respondents when conducting market research. There are 3.5 million registered HPOL respondents in the U.S., boasting the largest on-line panel in the world. Most importantly, the respondent population accurately reflects the U.S. census thereby ensuring statistical accuracy.
Depending on the population size of a municipality, respondents are asked to select their top two or three choices in each industry category they wish to vote in. For a more detailed discussion of the polling methodology, please refer to “Survey”.
THE PROMOTIONAL PROGRAM
Award recipients have the opportunity to participate in an exciting program designed to promote their award status in the community. Each year, awarded companies are invited to a black tie gala that is attended by the community’s civic and business leaders. Participating companies can take advantage of promotional opportunities provided by TV, radio, and print media partners of the Consumers' Choice Award ™. Promotional materials such as decals and banners will enable businesses to promote their award in a highly visible and prestigious manner. During the year, award recipients are invited to attend networking events where they will hear from leading business consultants and motivational speakers. These sessions provide attendees with a valuable opportunity to introduce their goods and services to other businesses in their community.
Consumers' Choice Award™ is a registered trademark of Market Data Systems Inc. All other trademarks, product names and company names or logos cited herein are the property of their respective owners.
Consumers' Choice Award™
2451 Cumberland Pkwy
Suite # 3517
Atlanta, Georgia 30339
TEL: (770) 509-0174
TOLL FREE: (866) AWARD-22
FAX: (866) AWARD-23